The home is no longer just an asset or an investment, it represents an experience, and this is increasingly true with luxury homes. We do not merely purchase a home, we purchase the “pleasure of living”, namely what we expect to be able to live within the home.

How do we translate this need into the search for a prestigious home?

It is a true journey, which starts with identification of the neighbourhood in which one wants to live (which must be well-served), looks at location (which should have its unique personality) and, lastly, focuses on the property.

During the second half of 2018, the prestigious properties market in Milan and Rome confirmed the recovery observed in 2017. In particular, Milan’s freehold segment showed the greatest activity, while Rome recorded increased stability, although with differences based on zone. Prices are confirmed as essentially stable compared to the prior half-year in both cities, albeit with a slight positive trend in Milan and a slight decline in Rome.

Average sales times in Milan are confirmed at around 5-7 months, while the time necessary to complete negotiations in Rome amounts to 7-8 months.

The report examines the prestigious real estate market in Milan, which reveals that the prestigious Milanese home of the future will increasingly focus on newly constructed properties, where the essential and trendy characteristics will be design and distribution of internal areas. A home where indoor/outdoor hybrid spaces become central.